Back to basics, we thought! We're huge fans of bananas because they have a short ingredient list and just feel so good!
It has a good bite, is mildly aromatic, not too sweet, easily digestible, and healthy. As a snack, for a dip, or during exercise, a banana is a real energy booster. We understand bananas, and we think everyone understands bananas. Even monkeys understand the added value of a banana, so keep it simple became our strategy.
We're going to make food better and more effective so it's suitable for as many people and as many occasions as possible. Simple and hassle-free; short ingredient lists, no chemical additives, plant-based, and no flying hours. Food that energizes and keeps you focused with natural values and benefits. Just like the banana, but with more diversity, more efficient, and more effective. (And especially more sustainable, because bananas do, unfortunately, have a lot of flying hours). BLUE Nana was born. Nana is clear. BLUE because of the color that, for us, refers primarily to carefree and safe , but also to freedom, trust, calm and tranquility, clarity, and creativity. And Blue stands for friendly, non-aggressive, peaceful, and non-competitive—well, except for the banana. But we love each other.😘